Gary Balser joined the NAL as the Director of National Marketing and Sponsorships with over 20 years of experience creating national marketing campaigns and public relations, vendor management, developing sponsorship relationships, and organizing and planning the itinerary for national and regional events.
Throughout his career with a national branding company, an advertising agency, a national concert promoter, along with arena football marketing, he has formulated and implemented innovative experiential marketing campaigns with a focus on insightful marketing strategies that result in substantial brand exposure. Balser has worked with The Daytime Emmys, Arena Football, national concert tours, and movie release marketing.
In honor of his late daughter, Gary established President of the Britt Balser Foundation for TTP. The goal of his national charity is to raise funds to fight a fatal blood disease. His fund-raising efforts have included organizing concerts with artists that include Styx, 38-Special, Jeremy Camp, Mercy Me, Asia and Alice Cooper.
Gary will focus on marketing and sponsorship procurement on the national level.